Marketing intern at Consolto.com. I'm a determined International Business/Marketing student with an entrepreneurial mindset willing to take initiative in order to accomplish goals. I love working on Social Media campaigns: Facebook, Instagram, Google and writing about relevant trendsSee All Posts
In this modern era of communication, our society is witnessing change in the ways people choose to interact with each other. Certain communication styles that were considered impersonal and amateur in the past are now dominating both lifestyle and business. The greatest example of this is video, which has evolved to the point of real-time, face-to-face interaction. It would be ignorant not to recognize the potential of video technology in the years to come, and it is imperative to highlight the benefits of using live video chat in business.
Many people can relate to the scenario of perusing for products online, yet hesitating to purchase them for certain reasons, whether it be fit of the product, actual appearance of the product, etc. Video chat alleviates that issue by providing a medium in which products can be demonstrated to the naked eye before purchase. Imagine how beneficial it would be to watch the unboxing of a product, straight from its packaging, without putting any money down. Companies can therefore use live video chat to demonstrate their products and services to potential customers that show interest in them. Customer satisfaction would most certainly remain high, and the added benefit for businesses is the inexpensive method of reaching their clients that video chat provides.
For businesses in the service industry, it is essential to establish a positive rapport with their potential clients. What better way to do this than to schedule a video consultation? This way, details can be ironed out and the perspective of both the business and the customer can be shared before an in-person meeting occurs. This saves time and money in case the proposed relationship does not work out for whatever reason. On the other hand, this method demonstrates a sense of initiative and proactivity on the part of the company, which can only bolster its reputation in future customer interactions.
The frustration and stress of dealing with automated customer service representatives on the phone or waiting weeks for a business to reply to a customer’s request via email can now become obsolete thanks to video chat. Within a matter of minutes, customers can connect with businesses and find solutions to any problems they may be facing. This technology would especially appeal to the younger generation who seek immediate gratification in all aspects of their daily lives. Given this fact, businesses should invest in this technology as it addresses this aforementioned social trend that should only grow more extreme as information becomes increasingly more accessible.
As can be seen, live video chat is a tool businesses can use to not only keep their customers optimistic, but improve their operations as well. It will be interesting to see what other applications evolve from video chat in the near future, and how they will be applied within a business context.
In the meanwhile, Consolto.com is building the infrastructure for rich-media interaction including video-chat and additional sophisticated layers that will facilitate interaction between freelancers and businesses with their current and future clients.