You’re A YouTuber Without An Active Website? Think Again
Sure, you might have your own YouTube channel with a decent following, but are you really capitalizing on all the benefits you can be receiving? Maintaining a decent channel is only a small part of operating a business that produces video content. It is essential that YouTubers look outside of the YouTube platform itself and consider the rewards they may be missing out on, specifically by not having a functional and engaging website.
YouTube is a fantastic platform to distribute content that is either informative or entertaining. Yet, for those influencers that actually want to be profitable in their work, having a website separate from their YouTube channel is the first major step. Websites allow for the actual purchase of a product or service, unlike a YouTube channel that is limited to only introducing said product or service. Alongside this fact, having a website will lead to attracting organic online traffic, which in turn will give exposure to the very same channel that you started on in the first place.
A benefit of having both a YouTube channel and a website is the ability to diversify content on both. Having differentiable content on several platforms can truly enhance your personal brand and get you recognition in multiple online communities. The best way to go about this is to have simple, fun, and engaging content on the YouTube channel, while having more detailed, structured, and valuable content on the website. This balance of light-hearted and more substantial content can definitely set your brand apart from other businesses and influencers who restrict themselves to one platform or service.
In conclusion, YouTube is a remarkable platform, and optimizing your channel with the best features and content will surely lead to more views and subscribers. However, the true financial and long-term benefit of having a YouTube channel subtly lies in coupling that channel with an active website. This two-fold strategy is what would take your channel from a hobby to a legitimate business.